There won't be enough for everybody, any longer! The opportunities for growth are less and less prolific, and success is from now onwards the lot of exceptional enterprises!

Why so? You might ask. Well, simply because the global offer of goods and services has become largely in excess of solvent demand. Unless it is really exceptional (by its innovation drive, its size or its market position), no enterprise will be able to promptly seize the rare opportunities that arise and, above all, before its competitors...

Speaking of the twin Art & Enterprise within the same register belongs in a contemporary academic logic that refers back to our socio-economic reality (opening up of markets, fierce competition between brand names, domination by the media and by advertising, …). The question that has to be asked, then, is how to reconcile between such two topics whose subjects have been separated over a long period by, on the one hand, the search for pure aesthetics and, on the other hand, excessive automatisation...

There is, perhaps, no better description of the organisation of an enterprise than recalling that, such as we conceive of it nowadays, it is defined as a social system. We speak of a system, since its components are interdependent. By definition, there can be no organisation without individuals. The term ‘individual' refers to the feelings, values and competencies of each employee assigned to a given working situation. These are feelings, values and competencies arising from his/ her personal experience and his/ her perception of his/ her environment. Yet, it is not the individuals as such, but the behaviours, actions, or influences of the persons that have to be considered as basic components of organisations. The organisation, whether simple or complex, remains an impersonal system which co-ordinates the human efforts and behaviours. There must always be an objective as a unifying and co-ordinating principle...